Education
Postgraduate Degree – People Management: Careers, Leadership and Coaching, Dec 20 –
on hold | Pontifícia Universidade Católica do Rio Grande do Sul
Master of Business Administration (MBA) – Creative Industry Business Management,
graduated in December 2018 | Escola Superior de Propaganda e Marketing RJ
Bachelor Degree in Journalism – Graduate in July 2013 | Pontifícia Universidade Católica
do Rio de Janeiro
Work Experience
Shorts Trends Manager, Brazil | YouTube
June 2022 – current
Culture & Trends expert for YouTube Shorts in Brazil, a role built and shaped after YouTube
Shorts launch globally, in late 2021. That said, it required an entrepreneurial personality to
aggregate with the project.
– Responsible for leading Shorts Communities research locally, deep diving on topics that
establish YouTube as the cultural radar it is;
– Integrated work with the Product and Engineering teams to provide insights that can make
YouTube Shorts better for users and creators;
– Regional leadership of Shorts Marketing programs focused on Trends discover
Head of YouTube Social Media Marketing LATAM | YouTube
January 2019 – June 2022
Social Lead in LATAM region, a role that demands strong organizational skills, deep
knowledge of social platforms plus YouTube Creators and Artists and a fast problem
solving personality.
– Responsible for structuring the department in Latin America as the first local team
member, building a cross regional team that now has social specialists in Brazil, Mexico
and in Argentina
– Creation and execution of several social centric campaigns, such as YouTube Black and
#WithMe;
– Built a day-to-day process based on data and social researches that impacts daily creation,
leading the teams (agencies, temps) to a better performance;
– Crisis Management Lead;
– Creator and Co-Lead of ‘Conversas Que Importam’ project, built to discuss racial justice
topics in Brazil. Won a MTV MIAW with the project, showing the impact it had on the
audience that uses social media the most;
Social Media Manager | Bytedance (musical.ly/TikTok app)
April 2018 – December 2018
Social Media Lead in Brazil. I had the chance to start working with the musical.ly app and
make the brand transition to TikTok, which is now one of the most popular apps among
teens, creators and celebrities.
– Planning and executing the rebrand strategy with the ultimate goal of bringing awareness
through social media;
– Successfully implemented TikTok educational program on Youtube, where we could
communicate directly to our users and teach them platform best practices on creation;
– Responsible for building TikTok tone of voice and content strategy on social platforms
such as Instagram and Twitter;
– As the fourth member of the musica.ly team in BR, I had the chance to work closer to
creators, ideate events to connect fans and creators and deeply understand how data and
algorithms works once we needed to lift all the departments together and really bring the
start up to life in Brazil;
NBCUniversal International Networks Brasil
Producer – 2016 to 2018
Production Assistant – 2015 to 2016
Joined NBUniversal to work with on air promo production, responsible for overseeing the
whole process from creation till it comes to life. After my promotion, my scope changed to
original TV show executive production and social media creation.
– Script and episode analysis of Unidade Básica, Rotas do Ódio, Amigo de Aluguel, Natalia
and Cinelab. Management of all these shows, each one in a different production status.
– Budget administration for these productions
– Created an online video strategy for Universal Channel’s and Syfy’s social media during
Sao Paulo Comic Con on 2015, 2016 and 2017, hiring and managing partners, scripting
videos and even presenting the content.
– Content lead of Amo Séries, the first NBUniversal’s YouTube Channel with original content
– Creation of brand defense videos for commercial department in order to improve sales
– Successfully implemented a process that improved the production of promos per week
(from 3 to 8)
– Created a original promo for Chicago Fire new season that was adapted for the German
market and contested in Promax
Researcher | Multishow Channel – Globosat
Nov 2014 – Feb 2015
Temporary job for Multishow during Big Brother Brasil 15. Responsible for scripting Aquecimento BBB show,
used as part of Pay-Per-View sales strategy.
– Promo production focused on Pay-Per-View sales
– Update of iTV system with news about each participant of the reality, available for Pay-Per-View payers
only
Web Content Editor | Gshow – TV Globo
Apr 2014 – Oct 2014
Temporary job for Gshow at TV Globo during brazilian version of Dancing With
the Stars in Domingao do Faustao, one of the most popular and respected
shows on television. Responsible for relationship with the cast and production
of special reports, as well as live coverage of rehearsals.
Researcher | Multishow Channel- Globosat
Nov 2013 – Apr 2014
Temporary job for Multishow during Big Brother Brasil 14. Responsible for scripting Aquecimento BBB show,
used as part of Pay-Per-View sales strategy.
– Promo production focused on Pay-Per-View sales
– Update of iTV system with news about each participant of the reality, available for Pay-Per-View payers
only
Personal Project
Youtube Channel “De Mudança” | youtube.com/demudanca
A channel for those who want to leave their parents home and face the adulthood as it is | Content Production,
research and strategy for each social network.
On Media
Women of Silicon Valley
Wired BR
Hypeness BR
Languages
English (fluent)
Spanish (Advanced)
Other
Specializations
Cool Hunting | Escola São Paulo
Screenwriter Workshop | Polo de Pensamento Contemporaneo (POP)
New Ways (organization tools to achieve success)| Perestroika
Chora PPT (presentation skills)| Perestroika
Fractal (future of communication) | Perestroika